Your doctor targets normal.
We target optimal.
Protocol is primary care rebuilt around proactive medicine — advanced diagnostics, physician-led protocols, and ongoing coaching designed to optimize your healthspan, not just treat disease after it arrives.
The healthcare system wasn't built for you.
Normal compared to who? The average American? Normal range means you're not actively dying. It tells you nothing about where you could be.
That's what your doctor has. Seven minutes to understand your biology, your goals, your risks. It's not a care plan. It's a checkbox.
The research on VO2 max, ApoB, metabolic health, and early disease detection is clear. Most doctors don't test for it. Most don't know to.
You've done the reading. You've listened to the podcasts. You track your own data. But you can't find a doctor who speaks your language.
Healthcare, not sick care.
There is a different way to practice medicine. One that doesn't wait for disease to arrive. One that uses the best available science to find risks early, optimize what matters, and keep you at your best — not just out of the hospital.
This is proactive medicine. It's what the science demands. And it's what Protocol was built to deliver.
Advanced diagnostics. Expert interpretation. Ongoing coaching.
Test what matters
DEXA body composition. VO2 max. Comprehensive bloodwork panels that go far beyond what standard care orders. Functional movement and strength assessments. We measure what the science says predicts long-term health — not just what insurance covers.
Interpret for optimal
Your results are reviewed by physicians who specialize in proactive medicine. We don't compare you to the average American. We show you where you are, where optimal is, and what it takes to close the gap.
Coach continuously
A protocol only works if you follow it. Your Health Coach builds your personalized plan and works with you through ongoing 1:1 sessions — adjusting as your data evolves. This isn't a one-time assessment. It's a continuous medical relationship.
What your annual physical misses.
| Standard Physical | Protocol |
|---|---|
| Basic metabolic panel | Comprehensive metabolic, inflammatory, and hormonal panels |
| Total cholesterol | ApoB, Lp(a), advanced lipid particle analysis |
| BMI | DEXA body composition — muscle, fat, bone density |
| "You seem healthy" | VO2 max — the strongest predictor of all-cause mortality |
| Blood pressure check | Continuous cardiovascular and metabolic risk assessment |
| 7-minute visit, once a year | Ongoing 1:1 coaching with quarterly deep-dives |
| "Your numbers are fine" | "Here's where you are. Here's optimal. Here's how we get there." |
Everything your doctor should be doing.
Diagnostics
- DEXA body composition scan
- VO2 max cardiovascular fitness test
- Comprehensive bloodwork (60+ biomarkers)
- Functional strength and mobility assessment
- Metabolic health panel
- Advanced cardiovascular risk markers (ApoB, Lp(a))
Medical Care
- Primary Care Provider (MD) for medical oversight and clinical decisions
- Full primary care — we're your doctor, not just a testing service
- Same-day access when you need it
- Coordination with specialists when needed
Coaching & Continuity
- Healthspan Director (PA or MD) for long-term plan and quarterly check-ins
- Weekly Health Coach sessions on exercise, sleep, and daily habits
- Registered Dietitian (RD) for nutrition strategy based on lab data
- Care Team for scheduling, coordination, and ongoing support
One-time Longevity Audit available at $1,500–$2,000 for those who want to start with a comprehensive assessment.
Physicians who practice what the science says.
Protocol was founded by physicians who saw the gap between what the research shows and what most doctors actually do. Our team includes physicians, health coaches, and registered dietitians — all focused on one thing: optimizing your healthspan with evidence-based protocols.
Primary Care Provider (MD)
Medical oversight and clinical decisions. Your physician specializes in proactive medicine and manages your overall health strategy.
Healthspan Director (PA or MD)
Long-term planning, quarterly check-ins, and protocol adjustments. They keep your personalized plan evolving as your data does.
Health Coach
Weekly 1:1 sessions focused on exercise, sleep, stress management, and building sustainable daily habits.
Registered Dietitian (RD)
Nutrition strategy grounded in your lab data — not generic meal plans, but targeted dietary interventions based on your biomarkers.
Care Team
Scheduling, coordination, referrals, and admin support so you can focus on your health, not logistics.
What it feels like to have a doctor who gets it.
"First time a doctor has ever told me what optimal looks like, not just that I'm 'fine.'"
"I've spent years building my own longevity protocol from podcasts and research. Protocol gave me the medical team I couldn't build myself."
"I finally have a doctor who speaks my language. They know what ApoB is. They know why VO2 max matters. I don't have to explain myself."
"They don't just test — they coach, follow up, and adjust. It's the first time healthcare has felt like a real relationship."
Frequently asked
The healthcare you've been looking for.
You've done the reading. You know the system is broken. You know there's a better way. Protocol is the medical practice built to deliver it.
Book a Discovery Call